It is evident that Cristiano Ronaldo’s action of removal of two Coca-Cola bottles during a press conference at the European Championship has resulted in the stocked of coke by $4bn. It clearly states his choice of being healthy and avoiding the sugary carbonated drink.
The world renowned football player who has 300 million follower in the social media made it clear about his choice of drink over the legacy of COKE. During the press conference he shifted the bottles of Coca-Cola away during a press conference in Budapest on Monday in the prelude to his country’s Group F game against Hungary.
Ronaldo followed it by holding up a bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead.
Coca-Cola is one of the official sponsors of Euro 2020. The company’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn.
